Tuesday, 18 March 2014

DD - Curriculum Vitae

Curriculum Vitae
Dhammika Dharmawardhane (DD)
Marketing Professional with Digital and Social Media proficiency. Over two decades competency working in global brand and marketing communication environments.
*     Digital Marketing – New Media, Social Media, SEO & SEM.
*     Mobile Marketing
*     Digital Communications Strategy
*     Brand Strategy – Unilever Advanced Brand Communication (ABC) & Communication Channel Planning (CCP).
*     Consultancy – Digital Media, Web and Mobile Strategy.
*     Creative – Conceptualising and Copywriting.
Professional Experience
Infotainment Private Limited.
A start up digital solutions company.
Digital and Creative Consultant
Developed business plan, marketing strategy and was part of a team of three creative to develop all marketing collateral for the company inclusive of portfolio, website and digital marketing material.
October 2013 to March 2014
Mother Sri Lanka
An initiative of the Presidential Secretariat, Sri Lanka.
Volunteer as Event Manager
Completed project and award ceremony for 5000 school children learning to be responsible citizens by engaging in local community projects to foster co-existence. 
January 2014 – Current
Hodders Law
One of the leading law firms in Northwest London and Battersea, offering a broad spectrum of legal services to a large portfolio of clients.
Marketing Consultant
Developed and implemented Digital Marketing Plan with short and long-term marketing goals and new customer engagement campaigns to lessen effects of credit crunch.
Worked with partners to develop new client segments, budgets, source new revenue generation avenues and identified areas of cost efficiencies within the existing offices.
January 2008 to July 2013
Brands Alley
BPO advertising agency operation producing work for Singapore, UK and US markets.
Brand Consultant
Developed strategy for maximising and identifying ROI digital and database marketing opportunities for Sri Lanka Tourism.
October 2007 to December 2007
University of Westminster
Higher education institution in London offering a wide range of Undergraduate, Postgraduate and Professional and Short courses as well as world leading research.
Advertising and Sponsorship Coordinator
Developed and executed new digital advertising and sponsorship marketing plan for the University of Westminster Students’ Union to maximise the launch of their new offices, student welfare programmes and entertainment venues.
September 2006 to September 2007

*     1986 - 1991 - BA in Business Administration, Truman University, Kirksville, Missouri, USA.         
*     1985 – 1986 - Diploma in Business Administration and Company Secretarial Practise, National Institute of Business Management, Sri Lanka.
Professional Training
*     Students Marketing – WYSIWYG Website development and data manipulation.
*     National Union of Students (NUS) Extra Card Online Marketing.
*     NUS Introduction to AMSU (Association of Students’ Union Managers) and Student Movement.
*     Re-invigorating Growth, McCann World Group thinking and integration tools.
*     Brand Optimisation Map, McCann World Group.
*     Unilever Advanced Brand Communication (ABC).
*     Unilever Communication Channel Planning (CCP).
*     British Airways Global Brand Communication Strategy and Guidelines.
*     Campaign Planning, Lintas College of Communications, Bombay, India and Lintas Insight Mining.
*     O&M Brand Stewardship.
*     JWT Communication Planning Tools.
*     Sherine Silva
Property, Commercial & Business Services Director/Solicitor
Hodders Law, 50 Station Rd, London, Harlesden, London NW10 4UA, UK.
sherines@hodders.co.uk, +44 7747608873, +44 8442 250 004
*     David Whittingham
General Manager
Oxford Brookes Students' Union, Helena Kennedy Student Centre, Headington Hill Campus
Headington, Oxford, OX3 0BT, UK.
dwhittingham@brookes.ac.uk, +44 1865 484757
*     Janaki Kurrupu
Director – Presidential Secretariat
Strategy & Perceptions Management Unit, 101, R A De Mel Mawatha, Colombo 3, Sri Lanka.

janaki_k@presidentsoffice.lk, +94 772 441548, +94 11 4354354