Wednesday 31 August 2011

Them Colours Never Run! Scrap Art Visuals and Storyboards

Them Colours Never Run! Scrap Art Visuals and Storyboards

Problem – The more the efficacy of a detergent, the more belief that it will make your colours run and fade.

Opportunity – Use the current global turmoil to grab the attention of the consumer and convince them with authority that our brand will not do that.

Maximise Media – Insert print in business/politics section of print media. Use TV 15secs for commercial breaks during news broadcasts.

dhammika















Them Colours Never Run! Scrap Art Visuals and Storyboards.

Problem – The more the efficacy of a detergent, the more belief that it will make your colours run and fade.

Opportunity – Use the current global turmoil to grab the attention of the consumer and convince them with authority that our brand will not do that.

Maximise Media – Insert print in business/politics section of print media. Use TV 15secs for commercial breaks during news broadcasts.

dhammika